October 20

TUNE IN WITH Clear Music

Chez Miné, Bos en Lommerplantsoen 1
16h - 23h
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We proudly introduce to you, the second event of our TUNE IN week on Oct 20: an inspiration session with Clear Music including an afterparty with SoHaSo, NDSM Music and ADE!

🧑‍💻 Anyone who is graduating or already employed (0-5 yr)
🗓️ October 20, 16:00 @ Chez Miné, Bos & Lommerplantsoen 1
🎫 For free! Limited tickets available.

  • About Clear Music

    We gladly introduce to you: Clear Music, the next level music company. Clear Music is the new Amsterdam based music agency whose mission is to help brands move beyond content and become part of popular culture. Their services include music production, creative licensing, sonic branding research & development as well as legal and strategic music consultancy.

    With a stellar catalog (http://clearmusic.io/) of music from artists, labels and publishers all around the world, they help advertisers, film directors and anyone who operates in the audiovisual arts reach their audiences where it counts; in the heart through the ears. Clear Music is quickly making waves and well on its way of becoming a household name in music for media.

    Since they started back in 2021 they have delivered music to brands such as Lenovo, Prime Video, Table du Sud, Netflix, Moonback, and Videoland; http://clearmusic.nl/work/.

Moving Brands from content to culture

It’s the advertising industry’s worst kept secret: Sound is one of the most important factors in branded content and campaigns.

This is especially true for the newer generations of consumers, who are more than ever experiencing 'sound-on' content (TikTok, Insta-reels, etc.) and are therefore more inclined to engage with brands that have a fitting and memorable audio identity. Us humans are 96% more likely to remember (and purchase from) a brand if it has been paired with music that fits their brand identity across all touchpoints.

Clear Music’s Creative Director Jarl Hector will give an insightful peek behind the curtain into what it takes to move a brand's marketing efforts from content to culture with the power of music 💜

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Jarl Hector
CO-founder & CD

But wait, we've got more..

The party afterwards!

To demonstrate the power of music, we’re organizing a label showcase with Clear Music and Something Happening Somewhere, the Utrecht-based home of heartfelt electronic music. Led by Nuno Dos Santos, SoHaSo has built a track record for releasing stellar tracks by none other than Laurent Garnier, Bas Dobbelaer, Laura BCR, Cosmic Force, Vand, Laura BCR & Human Space Machine, and a broad spectrum of established producers, upcoming talent, and Nuno himself under various aliases. The final line-up is T.B.D. but Something Happening Somwhere’s founding father Nuno will definitely be present behind the decks.

The capacity for this party is limited, pre-register below to secure your spot🔥


  • 16:00 - 16:30 - Doors open
  • 16:30 - 16:45 - Welcome & introduction Clear Music
  • 16:45 - 17:05 - The story of True Tone
  • 17:05 - 18:00 - Moving brands from Content To Culture
  • 18:00 - 18:30 - Q&A
  • 18:30 - 19:00 - Drinks!
  • 19:00 - 23:59 - ADE PARTY: SoHaso x Clear Music x NDSM Music & RA*W