An evening with The Romans ✨

Say “PR” and most people picture press releases, media training, and crisis calls at midnight. They’re not wrong. They’re just missing most of the story.

PR has evolved. Today, it’s about far more than traditional media relations. It’s about spotting and shaping cultural conversations, working with creators and influencers, thinking social-first, telling stories people want to engage with, building unexpected partnerships, and creating ideas that travel far beyond the original brief.

RA*W and The Romans are joining forces for an Agency Session that pulls back the curtain on what modern PR actually looks like, and why it has become an influential force in the creative industry. As the agency behind some of the world’s most talked-about campaigns, The Romans create work that doesn’t just get seen, but gets shared, discussed, remixed, and remembered.

At the heart of their approach is Feel the Earn: the belief that attention isn’t bought or forced, but earned because the work gives people a reason to care.

Expect behind-the-scenes stories, honest insights, and a closer look at an industry that is so much more than what you might think.