The session
Starter: What are distinctive brand assets?Starters are often meant to prepare you for the rest of the evening. A quick nibble, a taste of what’s to come. That’s why chef Robert Volten will tell you all you need to know about distinctive brand assets. He’ll even let you participate by using a quiz!
Main course: How do DBA’s work in food?Now that we’ve sufficiently prepared our palate when it comes to distinctive brand assets, it’s time to let chef Olaf van Gerwen cook. He’s going to show us how these distinctive brand assets work when it comes to culinary advertising. Althewhile giving you ample examples and tasters.
Dessert: Build your own.We hope you’ve saved some room for dessert. Because it’s time to put on your chef’s hat and (together with a small group) create your very own culinary distinctive brand asset. After some time to prepare your dish you will give a small presentation to our head chefs and receive their feedback.
After that, it’s time to celebrate!
This session will take place on 29-11-2024, starting at 17:30. The location will be at the HQ of Chuck Studios: Tussen de Bogen 28, 1013 JB Amsterdam.
(We charge a small ticket fee to help reduce no-shows and cover for drinks, but if it’s a barrier for you, let us know by emailing hi@we-are-raw.com. We’ll get you a free ticket—no questions asked. We want everyone to feel included and be able to join us!)