This fourth Real Talks is about social responsibility. Is the creative industry responsible for making the world a better place? When do we label a brand or business as socially responsible? Is purchase behavior representative of what consumers really want? Do we have to change ‘bad’ companies or do we only need to work with ‘good’ ones?
A new generation is asking for a more purpose-driven approach. Brands and other companies are making a shift towards making work that has a lot to do with the scope of responsibility. The responsible work is starting to become of such importance, is even starting to become a determining factor at international award shows (e.g. Cannes Lions). But.. Is it really the industry's place, to make the world a better place? And if so, why - or why not?
Let’s have this Real Talk together! 💯
