SOLD OUT Refresh your mind and join us as we take a deep dive into the world of media with our media masterminds at Publicis on the 30th of November.
Agency Session RA*W - Publicis Groupe NL
18h - 21h
The agency session
During this evening you will not only get to see what a media agency does, you will learn how to think like a media expert yourself!
During a series of presentations you will be able to see through the eyes of some of our media experts! Our experts will guide you through a media case regarding strategy, communication and PMX (Publicis Media eXchange, our buying department). How do they approach this? And how did they do it in for this case?
Maybe hearing about an evening of just listening to us jammer on about what it is that we do doesn’t get you of your couch in this weather. We figured. Which is why we added a mini-workshop to the mix. Because how to learn better than by doing? After the presentations, when you’ve soaked up all the information you need, we will work together (in groups) on a small case so you get to put that new knowledge to work. Still not enough? Okay okay, there will also be snacks and drinks 😉.
About Publicis Groupe NL
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At Publicis Groupe NL, they've got the whole spectrum under one roof! 🌈 Commerce, data, media, creation, PR, influencing to production – you name it, they've got the expertise. Providing clients access to all the tools and insights, their goal is to deliver personlised experiences and inspiration to their diverse clients.
With a vibrant team of over 400+ employees and 25 different nationalities, they harness the diversity of knowledge and backgrounds to the maximum. Their goal? To stand out with creativity while technology and intelligence drives their success! 🌟
Program
The Program
18:00-18:30 Walk-in & grab a drink and a chair and pizza slice 🍕
18:30-18:45 Introduction of RA*W & Publicis
18:45-19:30 Presentations of the departments
19:30-19:45 Mini break
19:45-20:15 Break out sessions (guided assignment)
20:30-21:00 Drinks
Practical Info
For who is the workshop?
🧑💻 Anyone who is graduating or already employed (0-5 yr) and interested to learn more about Media.
When is the workshop?
🗓️ Thursday the 30th of November.
How much are tickets?
🎫 Tickets? €5 (excluding transactional costs)
Also, nice to know, we will be donating all proceeds of the tickets to charity
Speakers
Florian works at Publicis Groupe within the APEX team. In this role, he advises clients on their (digital) media strategy and facilitates the purchasing process. The scope includes platforms like YouTube, Spotify, or news outlets such as Nu.nl. Florian's approach involves combining precise data with tailored messaging to maximize relevance for consumers, aiming for the greatest impact on behalf of advertisers.
As a Media Strategist I am responsible together with the team so set-up the mediaplans for our clients. I advise clients on how to spend their marketing budget to get to their objectives and how to reach their target audience. Based on data we help clients make decision which media to invest in from to TV to Social Media. Some of the great brands I work for are Jack Daniels, Libresse, Lindt, LVMH and many more.
I lived in almost every part of Amsterdam, now based in the Pijp, 33 years old, started 8 years ago as a planner in a Media Agency and still very happy I made that choice 😊.
Liselotte, a 28-year-old Media Communications Consultant at Publicis Groupe, handles a diverse portfolio of brands, including Libresse, TENA, and Lindt Chocolate.
I am a film enthusiast and love discovering new music which inspire me. As a true creative, I love racking my brain over theories and how everything in the world is connected. It is with this energy that I combine my analytical and creative brain in my daily work. When I’m not working, you can find me dancing (on my own) or writing about social and film theories. Offer me several cocktails and I might tell you about how Genghis Khan almost conquered all of Europe ;)!