MassiveMusic, a Songtradr company, is the agency of record for some of the most famous brands in the world. As a trusted partner, MassiveMusic delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – the agency creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. The nifty creators and strategic thinkers behind MassiveMusic can be found in offices and studios around the world. Rumor has it they also throw a massive party every once in a while 🪭
There are countless memorable ads and brand experiences, each telling their own story. How do they become so memorable you ask? Well, during this session MassiveMusic invites you to explore the secrets of using sound to enhance storytelling and recognition 💗
Break-out 1: The Power of Sound
We all love music, we remember the songs from our childhood and the ringtones of our first mobile phones. Sound creates an emotional connection, it has the ability to change perception and behavior. Get ready to dive through the different ways sound has an impact on us, with a few exercises to get the audience to think along 💡
Break-out 2: Sonic Strategy
In an age where we consume more visual information before lunch than someone from the 18th century did in their entire lifetime, how do you use sound to elevate your brand? Whether you are working on a long term brand strategy or a fun film, what makes it sound like you? Because when you close your eyes, most of the world’s brands disappear🤳🏿
Break-out 3: The Process
How do you go from words on a brief to a killer piece of music? In the last break out we work towards a final composition. Inviting the audience to participate and try their hand in matching music to image.
Alongside a few interactive assignments, MassiveMusic's creative development managers Sergio Robberts and Quinten De Pauw will take their time to unveil the lifespan of the sound of the brands you love – from the initial creative spark to the harmonious fusion of music and visuals. So join us on a journey that will redefine your perception of using music in advertising🍬
18:30-19:00 Walk-in and grab some pizza🍕
19:00-19:30 Introduction of RA*W & MassiveMusic
19:30-19:40 Short break
19:45-20:05 First breakout session: The Power of Sound
20:15-20:25 Second breakout session: Sonic Strategy
20:35-20:55 Third breakout session: Walking You Through the Process
21:05-22:30 Drinks!
For who is the workshop?
🧑💻 Anyone who is graduating or already employed (0-5 yr) passionate and interested to learn more about music production.
When is the workshop?
🗓️ October 19, 18:30 @ HQ of MassiveMusic: A’dam Toren, Overhoeksplein 35, 1031KS, Amsterdam.
How much are tickets?
🎫 Tickets? €5 (excluding transactional costs)
Also, nice to know, we will be donating all proceeds of the tickets to a creative charity.