October 14


Paradiso Amsterdam
15h - 17h


On Friday October 14th, we will join forces with +PlusOne, YoungDogs and VIA during ADNIGHT to organize a special event at Paradiso: WAY IN.

This event, aimed specifically at people who are not yet working in the creative industry, is meant to be a low key way to get familiar with agencies and learn about different roles. The industry is notoriously hard to break into. With the combination of WAY IN as a kickstart program, and ADNIGHT providing easy access to over 60 different agencies, the ambition is to lower the barrier for young and diverse talent to take the first steps towards a career in our beloved industry. ADNIGHT quite literally opens the doors to agencies all across Amsterdam, enabling visitors to get an easy overview of skills, people and work being made in the industry.

+PlusOne, RA*W and YoungDogs will be responsible for the program of WAY IN. It will include an introduction to our industry and two panel talks. Specific topics, like how to break into the industry will be discussed among a group of both industry veterans and starters. Panelists will share their experiences and provide insights to create tangible takeaways for the audience. Afterwards visitors can get up close and personal with the panelists for 1 on 1 Q&A’s.

In a raging war on talent, the industry is struggling to find new talent. And the lack of inclusivity plays a big part in that. Where diversity and inclusion have become a priority for agencies, a lot fail in their efforts to look in the right direction to find people.

WAY IN will take place during ADNIGHT on Friday October 14th from 15:00 to 17:00. WAY IN will be a seated event at Paradiso. The event is only accessible with an ADNIGHT ticket.