On Friday 8 and Saturday 9 July, 20 young talented people worked on a creative brief to boost HEMA into getting that ‘love brand’ status for Gen-Z! At RA*W, we’ve been organising creative pitches for many years now and we’re super happy to work together with dutch brand HEMA. Pitches are the best introduction into the creative industry because you can really feel the amazing energy that flows through creative processes and makes it one of the coolest industries to work in (we think). Also, it’s your chance to work on that portfolio and develop yourself as a creative.