"War. A word that is incomprehensible in today's time. A word that instills fear in everyone's mind. A word in which there is no winner and only losers.
This word inspired me a lot while doing this challenge. Like many others, I am very much involved in the developments around the war in Ukraine. My design is therefore also inspired by this situation, which has such a social impact on the rest of the world.
That's why I chose to use the colors of the flag of Ukraine as a starting point. Since Ukraine is one of the largest countries when it comes to grain exports, the yellow color stands for the vast grain fields. The blue color in the design represents the sky, as also described by many Ukrainians. Because of the war, no grain can be produced and therefore cannot be exported. In short, a global problem.
Clouds appear in the ad with the text: “No grain, just pain”. By this I am implying that no grain can be produced because of the war. The result? Grain harvest is lost and totally damaged to the agricultural sector in Ukraine. Not to mention the emotional damage it inflicts." - Pien van der Togt.
Some feedback of the jury
"I really enjoy this animation version and how it tackles to bring war in awareness".
"Current topic, perfectly animated for Digital Out-of-Home to draw that attention to the screen".
"I love the execution of this design, it's also one of my favourites".