The lockdown made sure young talents were digitally hidden behind their laptops.
A 'creative quarantine' so to speak. And that’s a shame... if you ask us. Because creativity should be openly celebrated. This is why we wanted to give young talent a spotlight for their creative work. On a digital screen, out in the open for everyone in the Netherlands to see! And so we created a Digital Out-of-Home (DOOH) challenge, where the digital screens were the canvas for your art in our STREET HEART exposition.
The best and most cheerful designs (yes, multiple winners!) got a place to showcase their work all over our little ‘froggy’ country.
We teamed up with our friends at Exterion Media to launch this DOOH challenge. The artists' work were displayed at 2.300+ digital screens throughout the Netherlands.